Wall Street bank uses Snap Specs to lure young talent

Wall Street bank uses Snap Specs to lure young talent

A Wall Street bank is utilising a new trend to draw in talented young candidates. Citi is implementing Snap Spectacles, the sunglasses designed by Snapchat’s parent company, which have been programmed to show jobseekers what a career at Citi might look like.

Courtney Storz, Head of Global Campus Recruitment and Program Management at Citi, told Business Insider: “What we really loved about this concept is it allowed people to get a bird's eye view to see new interactions and follow someone around as they do their job.

“A lot of folks who are interested in technology or technology-type opportunities post-graduation aren't necessarily thinking about financial services. If you could spend some time following a tech analyst who is working in the cybersecurity division, which is very fascinating, you might think very differently about your prospects at Citi.”

The publication reports that the glasses show a “day in the life” of a junior employee or intern in New York or London.

Citi has 14 pairs of Snap Spectacles which have been allocated to five regions across the globe. "Over the course of the past several hiring cycles and really coming out of the financial crisis, there are so many different opportunities for bright students right now," Storz explained.

"There's a much broader landscape and playing field today than, obviously, there was several years ago."


Image credit to - www.spectacles.com

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